Nordic Spirit wins Product of the Year 2026
The results are in…
We’re proud to announce that Nordic Spirit’s Moist Range has officially been voted Product of the Year 2026³, claiming the top spot in the Nicotine Pouch category. This victory follows the UK’s largest independent survey conducted by Kantar, with over 8,000 shoppers voting on their favourite products.
The UK nicotine pouch market has seen rapid growth in recent years, with reports indicating sales volumes increasing by 93% from 2023 to 2024 — a trend expected to continue.
With this latest win, it marks the third year that Nordic Spirit has won the award, clinching the Product of the Year 2021¹ and 2023² titles previously, a rare achievement that reflects the brand’s consistency in this growing market in delivering a high-quality experience to its adult nicotine users.
What to know about the award-winning Moist Range
The innovative Moist Range comes in a redesigned pouch that features a slimmer profile and increased moisture.
A distinctly moist, full flavour feel
On the topic of flavour... the range sets itself apart through its moist pouch recipe, offering a softer feel and quicker flavour release compared to its drier alternative.
The range demonstrates the brand’s commitment to a wide-ranging product experience tailored to individual nicotine preferences, with a large portfolio of flavours and nicotine strengths that range from Regular 6mg to Max 17mg.
Users can shop the following flavours:
Sweet Mint, Raspberry, Dark Fizz, Frosty Berry, Frosty Mint, Forest Berries, Tropical Mix, Blueberry, Zesty Pear and Melon Fresh.
A message from Nordic Spirit
Founded in 2018 in Vårgårda, Sweden, Nordic Spirit first launched its nicotine pouches, offering adult users an uninterrupted tobacco-free experience with rich flavours and a discreet, portable design.
Entering the UK market just a year later, the brand expressed its joy with this latest recognition.
“We’re delighted for our Moist Range to be recognised as this year’s Product of the Year,” said a spokesperson from Nordic Spirit UK. “This award is particularly meaningful to us, as it reflects both the quality of our products and the voice of the consumer.”
Shop or sample Nordic Spirit nicotine pouches today
Adult nicotine users are welcome to explore the Nordic Spirit Moist Range, available both online and in store. Use our store locator to find a retailer near you or browse our online shop (selecting products that feature the “Moist” tag).
All cans include our standard 20 nicotine pouches.
For those new to the Moist Range, you might want to try a free sample.⁴
¹ Winner of Nicotine Pouch category 2021. Survey of 9,865 people by Kantar.
² Winner of Nicotine Pouch category 2023. Survey of 8,000 people by Kantar.
³ Winner of Nicotine Pouch category 2026. Survey of 8,007 people by Kantar.
⁴ Terms and Conditions apply.