We did it! Nordic Spirit has been voted Product Of The Year 2021¹, with an independent survey of 9,865 shoppers shoppers naming us best in the Nicotine Pouch category.


After only launching in 2019, Nordic Spirit has quickly grown to become the UK’s No.1 nicotine pouch² and this award from the UK’s largest consumer survey of product innovation earns us the prestigious red seal of approval. What’s more, it was voted for by real shoppers who know what they’re talking about, which makes us doubly proud to wear the crown.

“We are delighted to be awarded the much sought-after Product of the Year accolade for Nordic Spirit” says Nordic Spirit UK.

Offering a modern nicotine experience without any smoke or tobacco, Nordic Spirit pouches are designed to fit comfortably under your lip while you carry on with whatever else you’re doing. We were up against some tough competition in the same category, but our great range of flavours and handy pocket-sized can saw us shine through in the end. Thanks to everyone who voted for us, and thanks for being part of our Nordic Spirit community.

Designed to fit into your life without interrupting it, Nordic Spirit is proud to be UK’s No.1 nicotine pouch and now the Product Of The Year for 2021. Use our store locator to find a retailer near you, or order online to get free delivery, multibuy savings and a recommend a friend offer.

If you want to see what all of the fuss is about, pick up a free sample today.

1. Nordic Spirit 2021 winner of Nicotine Pouch category. Survey of 9,865 people by Kantar.
2. Source: IRi Market Place, Unit Share, Nicotine Pouch Category, Total UK, Aug 2020. For more information or to verify comparison contact Nordic Spirit.